Meet the Founder

Q: Who is behind Elevated?

A: I’m Prrashant Lamba, founder of Elevated (elvtd.). I grew up between two worlds—a humble village on the northwest border of Delhi, where my family’s roots run deep, and the vibrant city life that sparked my creativity. That balance shaped my values: tradition, openness, empathy, and self-expression. My love for color comes from springtime on the farms, while music fuels my creativity across cultures and languages. Elevated is my way of bringing all these influences together—hard work, research, and personal touch—to create clothing that doesn’t just cover you, but elevates you.

Q: What inspired Elevated?

A: Since childhood, I’ve been fascinated by clothes and the way culture shapes style. I noticed confidence often comes from how we present ourselves—yet looking good was either too expensive or too common. That gap inspired me to create Elevated: stylish, premium-feel clothing that’s affordable, distinctive, and full of personality. Coming from an agricultural clan, I carry a deep respect for traditions and heritage—woven subtly into everything we design. Elevated is built on empathy, passion, and confidence, made to create those moments when you truly feel elevated.

Q: What does Elevated stand for?

A: Confidence, self-expression, unity, and empathy. Clothing should never dull your personality—it should elevate it. That’s why we design modern, comfort-driven silhouettes that carry an identity of their own. Our mission is simple: versatile pieces that move with you from day to night, meetings to events—helping you look good and feel confident everywhere.

Q: What makes Elevated unique?

A: Elevated offers trend-forward westernwear with a personal touch. Every piece blends modern silhouettes with thoughtful details that aren’t just about trends—they’re about identity. For us, style is more than clothing; it’s elevation.

Q: Who is Elevated for?

A: Our customers are individuals discovering themselves, building their identity, and seeking confidence in their presence. They’re people who don’t want to blend into the crowd—who value heritage as much as they embrace modernity. Elevated speaks to anyone who believes in color, openness, and self-expression in everyday life.

Q: Where do you see Elevated in the future?

A: In five years, I see Elevated as a leading e-commerce brand with a strong identity—not just selling clothes, but creating pieces people connect with. We aim to reach both Tier 1 and Tier 2 cities, blending western silhouettes with the richness of Indian culture. Our vision goes beyond fashion: uplifting artisan communities, celebrating heritage, and shaping a society rooted in confidence, empathy, and responsibility.